EGW GLOBAL MAGAZINE

FASHION

Emerging, self-made contemporary American Fashion Designer Patrick Cupid unveils the "Diurnal" Spring - Summer (SS) 24 collection. "Diurnal" looks forward by glancing back to the 1960s, an era of powerful social evolution in fashion – women of the time speaking up and stepping out.

New Collection Pays Homage To Women Of 1960s Speaking Up and Stepping Out

Patrick Cupid delivers a playful take on the transition of style sensibilities when the wasp waist silhouette gave way to the modernity of youth culture. The season's color pallet introduces vibrant tones when combined in that unique formula true to the Patrick Cupid brand, creating an almost iridescent effect. Dusty orange is the core color for SS 24, flanked by Gibraltar, and fiery red. In keeping with the collection's theme, a touch of vintage pink adds a subtle, understated calm to the array of hues.

Floral motifs have returned in the new collection as Patrick Cupid continues to push the boundaries of abstract expression in print. Inspired by the works of Franck de les Mercedes, Patrick Cupid takes a new direction with giant florals in his signature style that are playful and delicately aggressive all at once - juxtaposed with a more earthy post-modern marbled symphony of color. Crisp silks, crinkled linen, and large swaths of cotton are the perfect canvas for Patrick Cupid's new collection.

"Diurnal" is boldly expressed through full circle silhouettes in breezy minimalist cuts that flow with the body's motion, anchoring the collection mode while reflecting the concept of things that occur during the day. A style is just as comfortable swaying in a slow cantor down Fifth Avenue or billowing along the shore. A collection that truly lives up to its name.

Gone are the days of a familiar style between women set by social mores. Fashion has adapted to the many different individuals we hadn't seen before coming into the light. No longer relegated to a particular sector of society but creating new positions and occupying spaces they previously had not required sensibilities in clothing.

Fashion Designer Patrick Cupid:

Patrick Cupid epitomizes contemporary designer fashion, effortlessly blending the formality of elegance with the casual allure of elevated sportswear, all while embodying a cosmopolitan instinct. With its inaugural collection, "All in Jest," Patrick Cupid ignited a dialogue surrounding independent style, boldly challenging social restrictions and conventions since its debut in Fall 2019.

The brand tells a story of independence and evolving culture through clothing seamlessly translating from professional to social. Each collection features a custom print designed by Patrick Cupid himself, emphasizing the seasons' concept's philosophy.

Patrick Cupid unveils the fall/winter 2024 collection "PRIMORDIAL," a new direction, his autonomous style narrative centered around his unique aesthetic. Primordial serves as a cross-dialog between the now and the possible. Patrick's fall/winter collection expands the brand's offering by introducing menswear and bags featuring the season's new abstract prints, Galactic and Ethor. New styles emerge harmoniously with Patrick's signature silhouettes, comprised of sumptuous fabrics, including silks, plush wool, and knits.

Immerse yourself in contemporary elegance as we showcase the fusion of modern design and luxury craftsmanship. Along with highly coveted original prints, Patrick Cupid delivers a uniquely innovative style sensibility that seamlessly intersects social, professional, and leisure clothing in ingenious colors offered in inclusive sizing from XS to XXL. Engage with designer Patrick Cupid, explore exclusive insights, and envision personalized offerings for your boutique.

The following high-end boutique stores will carry his luxury designs: CityGirl Atelier (San Francisco, CA), Felt (Chicago, IL), EJ On Thames (Newport, Rhode Island), Sandy Glam Boutique (Rhode Island), De-Essentia (Charlotte, N. C.), Shop Boutique (South Carolina), Affaire Estrangers (Paris, France), Wolf And Badger (London, Britain).

For more information and to order Patrick Cupid SS 2024 collection, please visit www.patrickcupid.com and follow on social Instagram