Embracing the Art of the Apéritif: A California Dream
EGW GLOBAL MAGAZINE
GASTRONOMY
CALIFORNIA, USA
In Europe, the apéro isn't just a drink; it's a cherished tradition, a lifestyle even. It's those precious moments shared among friends as day transitions to evening, sparking anticipation for what lies ahead. Rue de Rêve, with its roots deeply entwined in the European tradition, offers a taste of this lifestyle but with a California twist.
Founded by Jennifer Kimpe and Jeanne-Marie Hebert, Rue de Rêve was born out of a desire to savor the beauty of the moment and revel in the ritual of the apéritif experience. Their journey, inspired by the romance of the Mediterranean and fueled by the spirit of California, led them to create a line of apéritifs that embody the essence of both worlds.
Crafted with California wine, grape spirits, fruit, and botanicals, Rue de Rêve apéritifs boast a unique blend of refinement and complexity. From the Rosé, with its refreshing notes of strawberry, mint, and rose hip, to the Blanc and Rouge varietals soon to come, each sip is a journey of flavors carefully curated to tantalize the palate.
What sets Rue de Rêve apart is not just its taste but also its commitment to quality. Made from organically grown grapes and using all-natural ingredients, these apéritifs contain no artificial flavors or colors. It's a dedication to purity that ensures every sip is a true delight.
But Rue de Rêve is more than just a beverage; it's a celebration of life's moments, big and small. Whether enjoyed at home with vinyl spinning and candles flickering, or against the backdrop of California's golden hour in Lake Tahoe, Rue de Rêve invites you to indulge in the joie de vivre.
Now available for purchase on their website, Rue de Rêve is set to make waves not just in the world of apéritifs but also in the hearts of those who believe in the power of dreams. So, why wait? Pour yourself a glass, embrace the art of the apéritif, and let Rue de Rêve transport you to a world where every sip is a taste of California dream.
Rue de Rêve's story is one of following dreams, of embracing the beauty of life's moments and creating something truly special. It's a tale of two friends, proud women of Irish heritage, who found inspiration in the blending of cultures and traditions.
Jennifer Kimpe, with her background in marketing and launching wine brands, brings a wealth of experience to Rue de Rêve. Her passion for design extends beyond the world of beverages, as she is also a designer at a home design firm, creating sacred and sustainable spaces.
Jeanne-Marie Hebert's journey from the travel business to owning a home design and build company reflects her adventurous spirit and keen eye for aesthetics. Her favorite way to apéro - at golden hour in California's beautiful Lake Tahoe - speaks to her love for nature and the outdoors.
Together, Jennifer and Jeanne-Marie have crafted not just a portfolio of apéritifs but a lifestyle, one that embodies the essence of California's joie de vivre. Their commitment to quality, taste, and authenticity shines through in every bottle of Rue de Rêve, inviting you to join them on a journey of flavor and discovery.
