EGW GLOBAL MAGAZINE

ART DE VIVRE

In the dynamic landscape of contemporary art, few events rival the significance of ZⓈONAMACO's 20th anniversary. Founded in 2002 by the visionary Zélika García, ZⓈONAMACO has emerged as the preeminent art fair platform in Latin America, captivating audiences with its diverse offerings and unwavering commitment to artistic excellence.

From its humble beginnings to its current status as the largest art fair platform in Latin America, ZⓈONAMACO's journey reflects the evolution of the Mexican art scene. Over the past two decades, the fair has grown in scope and influence, attracting galleries and artists from around the world to showcase their work in the vibrant setting of Mexico City's Centro Citibanamex.

What sets ZⓈONAMACO apart is its ability to encompass multiple facets of the art world under one roof. From contemporary art to design, antiques, and photography, the fair offers a comprehensive platform for artistic expression. Events like ZⓈONAMACO MÉXICO ARTE CONTEMPORÁNEO, ZⓈONAMACO DESIGN, ZⓈONAMACO SALON DEL ANTICUARIO, and ZⓈONAMACO FOTO showcase the diversity and vitality of contemporary art, attracting collectors, curators, and enthusiasts alike.

For its landmark 2024 edition, ZⓈONAMACO assembled a distinguished curatorial team, each bringing their unique vision to the fair. From Direlia Lazo, the artistic director, to curators like Esteban King, Luiza Teixeira de Freitas, and Bernardo Mosqueira, the lineup reflects a commitment to showcasing the best of contemporary art from around the world.

In a historic move, ZⓈONAMACO partnered with the Erarta Foundation to introduce the Erarta Foundation ZⓈONAMACO Art Prize, the largest award in art fair history. This groundbreaking initiative empowers fair attendees to vote for their favorite work, fostering greater engagement and dialogue within the art community.

Throughout its history, ZⓈONAMACO has been a catalyst for engaging discussions on pressing issues in the global art scene. Panels featuring esteemed international speakers provide insights into the evolving landscape of contemporary art, while additional guest speakers contribute diverse perspectives and expertise, enriching the discourse for all participants.

As part of its 20th-anniversary celebration, ZⓈONAMACO presented Artsy Nights, a grand celebration featuring an international lineup of artists and performers. This event not only commemorated the fair's rich history but also looked ahead to the future of art and cultural exchange.

As ZⓈONAMACO marks its 20th year, it stands as a beacon of creativity and innovation in the Mexican art scene. Through its innovative programming, collaborative spirit, and unwavering commitment to excellence, ZⓈONAMACO continues to shape the cultural landscape of Mexico and beyond, inspiring generations of artists, collectors, and enthusiasts alike.

Visit ZⓈONAMACO's website for more information. Connect with ZⓈONAMACO on Instagram for the latest updates and highlights from the fair.

Experience the magic of ZⓈONAMACO firsthand and witness the transformative power of art in action at the Citibanamex Center.